CAR MANUFACTURER CASE STUDY
CAR MANUFACTURER CASE STUDY
THE CHALLENGE
A car manufacturer, renowned for embracing new technology and communication techniques across its various domains, sought to explore a method through which it could showcase the capabilities of emerging technologies to the employees and customers of the entity in a catchy manner.
THE SOLUTION
The company partnered with InGage to help develop an engaging Digital Experience Centre that brought technologies such as virtual reality, augmented reality, mixed reality, Internet of Things (IoT), and artificial intelligence to life. The goal here was to render a learning experience through use cases.
OUT OF THE BOX
The learnings provided through this medium has helped the employees in adapting to newer and faster technologies used across the world. The experience created by us demonstrated the usage and capabilities of different technologies in various real-life scenarios.
THE SETUP
- Oculus Rift VR headset Magic Leap MR headset
- Gear VR Headset
- Oculus GO standalone VR headset
- Augmented Reality with AI
- Digital video stations
- Personalized projector zone
- Haptic controllers
END NOTES
The success of the project paved the way for further discussions about virtual reality and on making investments in similar setups.